Profesionales

Iberwine programme for professionals

Active Workshops

During the Fair there will be 20 workshops based on five thematic axes at the hands of the best national and international experts in each area.

• Capacity limited to 50 persons
• Prior online registration

VITICULTURE. Zoning, sustainable viticulture, biodynamics and organic agriculture, and precision viticulture.

OENOLOGY. Barrel-aging. New techniques and technological advances. Toasting techniques, the importance of the wood and its organoleptic influence on the wine. Oenologists' experiences and the latest in barrel-making.

MARKETING STRATEGIES IN THE WINE INDUSTRY. Internationalisation and the positioning of Spanish wine in international wine markets, strategic and operative marketing, cooperatives in international markets, the promotion and pursuit of valid commercial solutions for all Spanish producers.

WINE TOURISM. Active in the cultural and artistic promotion of a region. Wine as the driving force behind a sustainable rural economy. Viticulture as a regenerating factor in the rural economy, new business opportunities revolving round the wine industry and its cultural heritage. Practical examples from countries or regions where wine tourism has become a key factor in the region's development.

INTERNET AND ICTs. Information and Communication Technology in the production, marketing, warehousing and distribution processes. EMCS European Guideline. Internet as a universal sales and promotion tool. Bloggers, the democratization of information makes any citizen knowing the world of wine an opinion leader.

Conferences and Open Debates with notable personalities from the world of wine

• Sustainable development in the wine-making industry
• International experts and the keys to Spanish wine
• Meeting of sommeliers: new challenges in the world of the sommelier
• Communicators and their vision of the wine culture

Grand Tasting Programme

                                                                  Planning

Semana del Vino

Valladolid Wine Week

One of the differentiating elements of Iberwine 2010 is its open character towards the end consumer. For this purpose, a range of promotional and direct marketing actions aimed at that consumer will be organised.

This is an event that is aimed at the enthusiast, and for this reason we are taking the culture of wine out into the streets. Between 22nd and 29th May, Valladolid will become an authentic cultural city of wine.

WINE AND GASTRONOMY

Competition "A Wine for a Tapa".

A popular event that will take place throughout the entire week in restaurants, bars, wine shops, etc. in the city. The vote of the public will decide the winning wines that will receive a prize. Our proposal for this activity is a cultural tour across the Spanish vitiviniculture geography through its wines. We aim to achieve maximum public participation, making this activity both enjoyable and educational.

 Tasting tents in the city 

During the Wine Week, marquees will be set up for a limited number of persons to attend didactic wine-tasting events, led by winery professionals, Designation of Origin experts, etc.

WINE AND THE CINEMA

The organisation of talks and film screenings led by personalities associated with the cinema, enhancing and enriching our knowledge of the relationship that exists between the world of wine and the treatment of wine in films, etc.

These activities will be developed with the collaboration of the organisers of the SEMINCI, the Valladolid International Film Festival.

Course directed by Javier Angulo, Director of the Valladolid International Film Festival (SEMINCI): Two days of harmony between Wine and Cinema.