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Home > Programa > Planning

Planning

25th Mayo  
          
WORKSHOPS:
(Pree registration)

TIME:

  
 

Viticulture:

10´00 – 11’00 h.

Claude Bourguignon y Lydia Gabucci, wine producers.
Sustainable Viticulture.
   

11´00 – 12’00 h.

Ismael Gozalo, vigneron. With Javier Zaccagnini.
Logic Viticulture.
 



Oenology:

10´00 – 11’00 h.

Estrella Cadahía, INIA researcher.
New Developments in Cooperage. The Spanish oak.

   

11´00 – 12’00 h.

Javier Ausas (Bodegas Vega-Sicilia), Paco Casas (Bodegas Pago de los Capellanes), Julio Mourelle (Grandes Pagos de Familia), and Ángel Anocibar (Abadía Retuerta).
Shared Experiences. Great winemakers face the barrels.
 



Market Strategies:

10´00 – 11’00 h.

Ángel García, Client Services Manager of Nielsen.
Positioning in the Wine Market.

   

11´00 – 12’00 h.

Guillermo Pérez Valle, Agrícola Castellana Comercial Director.
Co-operatives in International Markets.

 
 



Wine Tourism: 

10´00 – 11’00 h.

Benigno Garrido Marcos, Wine and Food Technical Expert of SOTUR (Society for the Promotion of the Tourism of Castilla y León); Cristina Prat, Manager of the Plan for the Dynamization of the Touristic Product "Wine Route of Ribera del Duero"; Rafael Peña, Director of Gescult and of Destino Duero; José Ignacio, Technical Director of the Regulatory Council of the D.O. Arlanza; and Gustavo Calvo.
Duero Douro and Atlantic Wines.
   

11´00 – 12’00 h.

Mariano Beroz, President of DO Somontano.
Wine Tourism in Spain.

 
 



Internet and IT:

10´00 – 11’00 h.

Julio Palomino, Director Lavinia on-line.
The challenge of passing from an traditional shop model to an online format: Keeping the identity.

 
   

 

 

 

 
     

CONFERENCES:
(Free admision)

  

12’30 – 13’30 h.

“ICTs enterign the integral management of wineries (case studies)”.
Speakers: Juan Carlos Herce (Director Tipsa) and Javier Moreira (Director Microsoft Dynamics for Microsoft Ibérica).

17’30 – 18’30 h.

“International Experts and the keys to Spanish Wine”.
 Speakers: Sarah Jane Evans, Master of Wine-Decanter, and Yoshiko Akehi, journalist.
   
 

TASTING PROGRAM:
 

  

12’00 – 13’00 h.

Carménére from Chile: The rebirth of an extinct variety.

Tasting conducted by Pancho Campo, MW, Presidente of the Wine Academy of Spain.

16’00 – 18’00 h.

Tasting Garnacha grapes from Aragón.

Tasting conducted by Ernesto Franco Aladrén, wine producer of the Government of Aragón. With Pedro Orduna Pisarello, Director of Fomento Agroalimentario.
     


 

26th Mayo  
          
WORKSHOPS:
(Pree registration)

TIME

  
 

Viticulture:

10´00 – 11’30 h.

José Ramón Lisarrague, professor of viticulture.
Precision Viticulture.

   

 

With Jesús Yuste (ITACYL).
 



Oenology:

 

 
   

11´00 – 12’00 h.

Nicolás Vivas, wine producer.
Interaction oak / wine: impact on the wine's color. Role of ellagitannins and aldehydes.

 



Market Strategies:

10´00 – 11’00 h.

David Bernard, Director of Miami International Wine Fair.
How to sell wine in the USA?.

   

11´00 – 12’00 h.

Rafael del Rey, Director of General Observatorio Español del Mercado del Vino (OEMV).
Market 2009, lessons of the crisis.

 



Wine Tourism: 

10´00 – 11’00 h.

Rocío Amador, Representative of the State of Baja California in the European Union.
Wine Tourism in Mexico: The Wine Route of Baja California

   

11´00 – 12’00 h.

Fernando Sánchez Bódalo, Mayor of Alcázar de San Juan.
Wine Tourism and Rural Economy.

 



Internet and IT:

10´00 – 11’00 h.

Luis Galindo, Director of technology innovation projects.
Internet and Mobile Technology.

   

11´00 – 12’00 h.

Antonio Fumero, Telecommunications engineer.
Bloggers Communities & Social Networks.
     

CONFERENCES:
(Free admision)

  

10’30 – 11’15 h.

“Wine as healthy food”.
 Speakers: Carlos Falcó, Co-President of the Iberwine; Rafael Ansón, President of Real Academia Española de Gastronomía (RAEG), and Gregorio Varela, President of Fundación Española de la Nutrición (FEN).

11’30 – 12’30 h.

“Sommeliers round table”.
 Speaker: Ferrán Centelles (El Bulli) and María José Huertas (Casino de Madrid).

13’00 – 14’00 h.

“Sustainable development of the wine industry”.
Speaker: Luis Jiménez Herrero, Executive Director of the Observatory of Sustainability in Spain.

17’30 – 18’30 h.

“Wine and World”.
Speaker: Javier Reverte, journalist and writer.

 

 

    

TASTING PROGRAM:
(Free admision)

  

11’30 – 12’30 h.

Castilla-La Mancha: Diversity and Quality.

Tasting conducted by Félix Yáñez Barrau, Head of General Affairs Services of Instituto de la Vid y el Vino en Castilla-La Mancha (IVICAM). With Adán Israel, Sumiller Restaurant Granero.

13’00 – 14’00 h.

Introduction to the water culture.

Tasting conducted by Jorge Santamaría, Sumiller of Aguas Calabor.

17’00 – 18’00 h.

Crafts Wine: small growers

Tasting conducted by Raúl Pérez, winemaker and grower
     

 

27 de Mayo  
          

CONFERENCES:
(Free admision)

  

12’00 – 13’00 h.

“Communicators and the wine culture”
Speakers: Miguel Ángel Mainar, President of the Spanish Association of Agro-food Journalists. With Juan Fernández Cuesta, Nieves Caballero, Salvador Manjón and José Miguel Martínez Urtasun.

17’00 – 18’00 h.

“Vinomios. I Encounter on Wine and Design. DiLab. Urueña”
Speakers:
- Miryam Anllo. Designer and Manager at DiLab
- Miguel Sierra. Architect.
- Marcelo Leslabay. Designer and Curator
- Carlos Moro. President of Grupo Matarromera
- Remi Sanz. PR Director of Grupo Matarromera.
     

TESTING PROGRAM:
(Free admision)

  

11’30 – 12’30 h.

Wines of Mexico: A history of 500 years.

Tasting conducted by Juan Pablo Núñez, Manager of Bodegas de Santo Tomás.
     

AWARDS CEREMONY:

  

13’30 h.

- "A Wine for a Tapa" Contest.
- "Formal Label Dressed Wines" Contest.