MUCH MORE THAN A TRADE FAIR: A MAJOR BUSINESS FORUM FOR IBERIAN WINE

IBERWINE, the wine exhibition of the Iberian world

In recent years the wines from the Iberian world have won their way to top positions on the international scene.

The Spanish wines are currently among the most attractive in the world, with innovative wine producers and unquestionable successes earning wide acclaim from the critics, both nationally and internationally.

In Portugal wine production is following a clear upward trend, with regions which have reawakened to their possibilities and are attracting considerable attention with their innovations.

In Latin America, Argentinean wines are soaring on the international market, the Chilean wines continue in their privileged positions, and we mustn’t forget the Uruguayan and even the Brazilian wine industries which have made an impressive leap in quality over the last 10 years.

Given this situation, and following the example of the wine exhibitions Vinexpo and Vinitaly held in France and Italy, both of them leading countries in the world production of wine, IBERWINE is starting up in Spain with the clear mission of serving as a great showcase for the wines of the Iberian Peninsula and Latin America.

We must not forget that the combined wine production of Spain and Portugal is now equal to – and in certain recent years, actually higher than – the production of France or Italy. If we include the contribution of the Latin American countries, total production is clearly greater.

From the 13th to the 15th November 2007 the Parque Ferial Juan Carlos I in Madrid (IFEMA) will be the venue for IBERWINE, the great wine exhibition of the Iberian world, but also a major business centre where commercial transactions will be centre stage.

IBERWINE will be held on alternate years in Madrid and in the USA, thus opening its doors to the most valuable international markets.